December 26, 2009
Carl DeMarco gets to the Poynt
By TIM BAINES - Ottawa Sun

Boxing great George Chuvalo and Carl DeMarco. File photo.

Carl DeMarco wants to clear something up.

WWE's former global president, with a chunk of his job in Canada (he was named WWE Canada president in 1995), DeMarco didn't quit because of a rift with WWE. He says there was no issue with his boss, Vince McMahon.

It was just time to move on and DeMarco, still living in Toronto, is happy to have landed on the board of directors for Multiplied Media, a Calgary-based provider of mobile local search services. Front and centre is Poynt, a piping-hot Blackberry app that points users to local retailers, business and events. You can get driving directions, see showtimes, watch trailers, buy movie tickets and much more.

DeMarco says it was just time for a change and it was coincidence that it came not long after there were layoffs at WWE Canada.

"You never want to see anybody lose their job, but my decision really had nothing to do with that," said DeMarco. "I have a great relationship with Vince and the whole McMahon family. I'm still a wrestling fan. I grew up watching it.

"I had been there 14-plus years. It was great. I made friends all around the world. But the last year and a half, I'd been getting the itch to do other things. And I was thinking, 'Do I want to wake up 10 years from now and wonder why I didn't try something else.' So I took a leap of faith."

DeMarco says he got hooked on Poynt early after "kicking the tires" from the time he left WWE in September.

"It was just so easy to use. It knows where you are within 10 feet," he said. "I did my homework on the business side and it was real good. It had won a ton of awards. It was a recipe for success.

"I wanted to look at companies capable of going global. Poynt is in the Top 10 in AppWorld. And it's rare to see as many positive reviews as it gets. There are 1.5 million users.

"I wouldn't put my blood, sweat and tears into this if I didn't believe in it."


  • Carl De Marco bio and story archive

    Tim Baines is the Sports Editor for the Ottawa Sun and can be emailed at